The Liberal Party’s “brand” isn’t what is once was.
After their Sponsorship scandal and their broken promises on everything from education to the environment, the Liberal Party couldn’t be less popular if it was covered in lead-based paint.
But example shows there are ways of turning this around.
If they were a 1980s sitcom, they could add a cute-as-a-button, smart-alecky kid to the roster.
If they were a soft drink, they could change their formula to add a kick of lemon.
Or they could take Michael Ignatieff’s advice and adopt a mascot that embodies all that is Liberal – a mascot like the puffin!
Iggy makes his case thusly: “It's a noble bird . . . They lay one egg (each year). They put their excrement in one place. They hide their excrement.”
They hide their excrement?! THEY HIDE THEIR EXCREMENT?!?! (did he just say that?!)
Far from a slip up, Liberals are signaling a brand new strategy: brutal honesty.
Expect a follow-up announcement next week “Dion to hold special summit with ordinary working people: ‘Meeting them now will free-up time for frequent meetings with the well-connected later’.”