Here’s a hypothetical: Imagine the next time you open your door, a neighborhood kid is there to ask you for money. You’ve seen him before and given before. Only this time there are no candy bars, no magazine subscriptions or even a chance to win a 50/50 draw.
The kid with the weird grin doesn’t know what the school will do with the money. He doesn’t know if it’s to fight a disease or to get a 108 inch flat screen for the teachers’ lounge.
He doesn’t care about that. This isn’t about you or some problem in the world that might need some attention -- it’s about him!
He HAS to win, he exclaims. He has to do better than all the other kids so he can get the awards and get the recognition! And he’s counting on you caring enough about that – about his ego and his bragging rights. So fork it over!
That kid at your door is the summer fundraising pitch from the Liberal Party. It is the crassest of all appeals: “give us cash so we can make our guy the 23rd prime minister in an election we have successfully avoided by propping up Harper over two-dozen times since the last election.”
Compare that to the New Democrats’ Blueprint for Change. It’s a lot easier to move people to donate to something they care about. New Democrats clearly get that. The NDP effort this summer is based on VALUES … getting action on your values, on delivering for everyday people being left behind in the recession.
The letter from party president Anne McGrath talks about the tangible benefits people can count on in the coming weeks when they make a donation to the NDP ... not just Michael Ignatieff's vanity project.
"you’ll help us build the biggest New Democrat campaign in history. This summer, we’ll train more campaign workers and engage more volunteers than ever. And at our Convention in Halifax, we’ll learn from winning New Democrats like Premier Gary Doer and Premier Darrell Dexter as well as key members of Barack Obama’s inner-circle, eager to lend a hand to those standing up for working families."
You heard it from Rocco: “Summer is no time to rest. As the Liberal Party's National Director, I know an election can come at any moment. That's why on July 23, I'll be launching our 'Up the Creek WITH a Paddle' fundraising expedition.”
Wha? Thanks anyway Rocco. We’ll wait for the kid with the chocolate almonds.